DS Smith replaces 313m pieces of plastic over two years

In an announcement, packaging firm DS Smith said it has replaced over 313 million pieces of plastic in the last two years. The plastic packaging has been redesigned as a part of the company’s plastic replacement scheme, which aims to switch to more sustainable solutions.

Black plastic packagingAccording to DS Smith, the plastic replaced equates to more than three million units of plastic per week and demonstrates the consumer demand for fibre-based packaging over hard-to-recycle plastics.

Working alongside customers, DS Smith’s designers have created plastic replacements for everyday items such as ready-meal trays, plastic fruit and vegetable punnets, and plastic six-pack rings.

DS Smith found in a recent survey that four out of ten consumers desired packaging made from alternative renewable sources. In a separate survey, British consumers said they aimed to purchase products that contained less plastic in order to improve recycling rates in the UK.

Sustainability Business Partner of DS Smith, Samantha Upham, commented: “With our help, customers are accelerating their ambitions to remove problem plastics from their products.

“All 700 of our designers have been trained in our Circular Design Principles, which means we can design out problem plastics at inception stage and find alternative fibre-based solutions which deliver the required attributes.”