The regulatory authority banned the adverts, determining that they inaccurately represented the environmental advantages and the restricted recycling options of the products.
Placed in London throughout the Summer on billboards and buses, the ads displayed the tagline “recycling for a greener future” accompanied by statements about “GreenAwareness” and the recycling symbol.
As technology continues to evolve at a rapid pace, pressing environmental concerns and sustainable practices are increasingly at the heart of industry conversations.
ESA launches awareness campaign on back of YouGov poll that highlights public's lack of understanding in how to safely deal with waste vapes, gas canisters, lighter fuel