DS Smith launches sustainability strategy for the next decade

Sustainable packaging company DS Smith has today (29 September) launched its new sustainability vision and strategy, ‘Now and Next’, which maps out the organisation’s commitments and goals for the next decade.

Now and Next will be a two-phased approach that will see DS Smith continue to focus on the transition to a circular economy by partnering with customers, communities, governments and influencers to keep materials in use, design out waste and regenerate natural systems.

Box 2It will also continue to focus on reducing CO₂ by 30 per cent against a 2015 baseline, protecting biodiversity and reducing water consumption.

Miles Roberts, Group CEO of DS Smith, commented: “As we respond to the changing world in which we live and operate, it is critical that our drive to redefine packaging continues to place circularity at the heart of our business.

“Our new strategy allows us to move beyond just having a strong circular business model ourselves to delivering more circular solutions for our customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions.”

The Now and Next strategy aims to improve design so that all of DS Smith’s packaging is recycled or reused by 2030, all of its fibre is optimised, problem plastics are taken off supermarket shelves and 250,000 lorries are taken off the road to reduce customer carbon and encourage the public to live circular lifestyles.

Wouter van Tol, Head of Sustainability, Community and Government Affairs, added: “Now and Next positions DS Smith at the forefront of the packaging industry and sets a clear roadmap to address immediate challenges, while also working to meet the needs of the next generation by creating solutions that are aligned with the principles of the circular economy.

“By taking a whole systems approach, we have a huge opportunity to make significant progress against our environmental, social and governance responsibilities.”

In 2020, DS Smith launched circular design principles to help with increasing public confusion surrounding recycling. This involved DS Smith assisting packaging companies to create consistency in recycling guidance.

During the Covid-19 outbreak, DS Smith developed recyclable hygienic boxes to bring medication, food and household essentials to vulnerable households.

It also created cardboard football fans to fill up Premier League and Championship stadiums, which allowed fans to customise cardboard cut-outs with their own faces and team sponsors to promote campaigns.

You can view the Now and Next strategy on the DS Smith website.

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