British Glass partners with recycling organisations to support OPRL’s recycling and refill labels
British Glass will join the On-Pack Recycling Label’s (OPRL’s) seven existing guarantors to support the expansion of recycling and refill labels on glass containers.
Among the existing guarantors are the Alliance for Beverage Cartons and the Environment (ACE) UK, Alupro, the Confederation of Paper Industries (CPI), the Industry Council for Packaging and the Environment (INCPEN) and RECOUP.
British Glass will join the guarantors in supporting OPRL’s mission to drive forward the expansion of recycling labels on various kinds of packaging – which OPRL research shows are understood by 95 per cent of consumers.
Dave Dalton, Chief Executive of British Glass, said: “I am delighted that British Glass has joined OPRL as a guarantor in partnership with representatives across the packaging materials sectors.
“British Glass is absolutely committed to continuing to drive up recycling rates across the UK to develop a circular economy for packaging.
“We want to see every glass bottle and jar recycled back into a new glass bottle or jar. All glass packaging is 100 per cent recyclable and the on-pack label plays a crucial role in communicating recyclability and how to recycle to consumers.”
“With the upcoming regulatory reforms including extender producer responsibility and consistency of collections, this is an incredibly important moment to work together across the packaging and recycling supply chains to get recycling right.
“Communication and consistent and clear labelling is a key part of the puzzle in achieving high recycling rates and supporting consumers in doing the right thing.”
Jane Bevis, Chair of OPRL, added: “It’s great to welcome British Glass to our family of guarantors to complete our suite of materials organisations. Our strength lies in the broad coalition supporting and working with us on our labelling schemes, recyclability evaluation and design activities.
“Through this partnership with our guarantor organisations, we ensure we have a firm body of evidence underpinning our recyclability designations and labelling rules. That’s how we’ve built consumer confidence in our labels which are now unrivalled in consumer recognition and understanding.
“Our latest research shows over 80 per cent of consumers recognise our labels and an amazing 95 per cent are confident they understand our new ‘recycle’ labels – no other recycling symbol comes close to this performance.”