Bioeconomy consultancy NNFCC rebrands as Alder BioInsights

NNFCC Limited has announced its rebranding to Alder BioInsights as its revised trading name, while maintaining NNFCC as its registered company name.

The rebrand aims to better represent the company’s expanded focus across the entire bioeconomy sector.

Originally established in 2003 by the UK Government as the National Non-Food Crops Centre, the York University Science Park-based consultancy has evolved from its initial focus on rural economy and industrial crop applications to encompass a broader range of bioeconomy sectors.

"We've come a long way since NNFCC was founded and this rebrand marks an exciting new chapter for us," said Adrian Higson, Managing Director at Alder BioInsights. "Alder BioInsights captures who we are today – a company grounded in science, committed to sustainability, and deeply engaged across the full spectrum of the bioeconomy."

The company now provides insights on feedstocks, technology, policy, and market development throughout the bioeconomy sector.

Lucy Hopwood, Business Development Director at Alder BioInsights, explained the rationale behind the name change: "While NNFCC is a recognised name in the UK bioeconomy sector, its historic reference to crop-based feedstock doesn't represent the breadth of our activity, which covers all biological feedstocks from food and livestock waste, to crops and forestry. To avoid any confusion, we've decided to update the name—but the people, the focus, and the integrity remain the same."

The new brand name draws inspiration from the Alder tree, known for its resilience and ability to thrive in challenging environments. With its new identity, Alder BioInsights will continue to offer its consultancy services to businesses, governments, and organisations across the bioeconomy.

It will remain focused on the bioenergy and biofuels markets, as well as growing the biobased products sector, alongside feedstocks from agriculture, forestry, and industrial wastes.