Ballot Bin manufactured following Neat Streets trial
The bins, which were first trialled as part of Hubbub’s Neat Streets campaign, allow the user to choose between two transparent receptacles to dispose of their cigarette waste.
In that campaign, the ballot bin, designed in collaboration with Commonworks design studio, targeted young males, and played on their competitive nature by asking sporting questions such as: ‘Who is the best footballer in the world?’
Observational research carried out during the campaign revealed that 29 per cent of ‘correct disposals’ were a result of people using the bins rather than littering.
During its trial in the campaign, the ballot bin was covered extensively on social media, with many high-profile sports-centric accounts covering its football-themed approach to cutting cigarette litter. Hubbub says that this coverage sparked interest from potential buyers all around the world.
Following this interest, Hubbub commissioned Instrument, an industrial and engineering design studio, to redesign the bins for small-scale production and distribution. Hubbub says it will use any profits produced to fund ongoing work to tackle environmental issues.
The newly designed models are customisable, allowing the consumer to change the colour and also the questions posed by the bins based on different cultures, interests, target audiences or topical issues.
Hubbub is a sustainability charity that uses different ‘hubs’, such as food, fashion, homes, neighbourhoods, sport and leisure, and positive messaging methods to inspire public interest in sustainability.
The idea behind the Neat Streets campaign, carried out in Villiers Street in London, was to test the latest theories and techniques in behaviour change to tackle the problem of street litter and find out what does and doesn’t work.
During the five-month social experiment, cigarette waste was found to make up 72 per cent of all litter removed from the street with the main offenders being young males.
The ballot bin was one of several creative solutions tested by Hubbub during the Neat Streets campaign, with others including talking rubbish bins, chewing gum art and drawing around litter with chalk.
A ‘catalogue of ideas’ has been produced following the completion of the campaign with the intention of allowing others to replicate successful campaign elements. Three more Neat Streets campaigns are planned for 2016 in Leeds, Birmingham and an as yet unknown location in Scotland.
Hubbub fighting litter “through fun and engaging projects”
Discussing the Neat Streets trials, Trewin Restorick, Founder and CEO of Hubbub said: “Hubbub is seeking to create a fresh approach to fighting litter. We aim to induce behaviour change, not through punitive measures, but through fun and engaging projects that make people stop and think, and consider why they litter.”
More information on the Hubbub Ballot Bin can be found on the product’s website.