WasteAid appoints Michelle Wilson to lead Global Circular Economy Network

Michelle Wilson
Michelle Wilson
Global waste management charity WasteAid has appointed Michelle Wilson to lead its Circular Economy Network project funded by global sustainable food packaging leader Huhtamaki.

The two-year, £800,000 partnership with Huhtamaki hopes to drive community-level circular economy innovation in Johannesburg (South Africa), Ho Chi Minh City (Vietnam) and Guwahati (Assam, India) to fast-track and amplify local solutions that create value and reduce waste and pollution, in line with the UN’s Sustainable Development Goals.

Upon her appointment Wilson said: “This major project will shine a light on how integral waste management is to poverty alleviation, something that has been long-neglected in the development sphere. It will also provide a springboard for innovative and sustainable grassroots initiatives that can be scaled-up and replicated throughout the world.”

Prior to joining WasteAid, Wilson developed an impact management framework for clothing social enterprise Arakele and a life skills curriculum on a World Bank-funded project for adolescent girls in Tigray, Ethiopia.

Before that she was Director of Programmes for Farm Africa with oversight of a £12 million portfolio of development projects in Ethiopia, Tanzania, Kenya and Uganda. 

Ceris Turner-Bailes, WasteAid Chief Executive, said: “We are delighted to welcome Michelle Wilson to WasteAid to develop our circular economy network. Michelle has expertise in community resilience, value chain analysis, market development, climate change, environment, agriculture, education and gender – all critical issues that support the WasteAid mission to advance waste management where it’s most needed.”

Wilson added: "I am really excited to be working with WasteAid, an organisation that is focused on providing local and practical solutions to waste management. Our Huhtamaki-funded project will identify individuals and enterprises who are already making a difference on ground, and support them in the next steps to taking their initiatives to scale."

This is the most recent WasteAid appointment, following Ceris Turner-Bailes’ appointment as CEO in May.

The charity, which teaches replicable recycling techniques in some of the poorest communities in the world, has been expanding in recent years, and new partnerships have helped WasteAid with improving waste management in countries that currently have little to no recycling systems in place.

One of its latest partnerships was with cryptocurrency exchange platform Zumo, that encouraged the public to donate to the cause whenever they paid for anything using the Zumo app.

WasteAid also saw the UK Government match its funding on its Widening the Net appeal on the basis that the projects run by WasteAid contributed to saw the UK taking ownership for plastic waste that does not get recycled properly on UK land and ends up polluting other countries on the other side of the world.

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