Veolia offers sign-on bonus to spur HGV driver recruitment

Waste management firm Veolia has today (23 August) announced a £1,500 bonus for HGV drivers joining its municipal collections operations across the UK.

The initiative forms part of a strategy to bolster Veolia’s workforce and maintain vital recycling and waste collections, after companies throughout the country have experienced a decrease in trained drivers due to a combination of factors, including Brexit, Covid-19 and testing backlogs. The Road Haulage Association (RHA) estimates that there is currently a national shortage of over 100,000 HGV drivers, with Veolia reporting an average of 15 per cent vacancy rates for driving roles at present.

Veolia driverVeolia is also offering a £1,500 retention bonus to existing workers, as well as rolling out a referral scheme for current employees, who will receive a £1,000 payment when they introduce a new driver.

The waste management company is promoting other aspects of the role in order to incentivise drivers to apply. It states that successful applicants will have the opportunity to work locally, rather than having to commit to long distance and overnight shifts. Veolia also states that workers will be able to operate in small teams with early starts and finishes, asserting that employment can fit around family commitments.

This promotional strategy will operate through implementing targeted social media advertising to highlight the qualities of the position, as well as through collaborating with national and regional press outlets to raise awareness of the role.

The company noted that it is welcoming of all applicants and is dedicated to creating a workforce where ‘diversity and representation is key’. It lists the position’s other benefits beyond the £1,500 bonus, which include: enrolment in the company pension scheme; annual leave; sick leave entitlement; flexibility to work part-time; and access to retail discount and wellness benefits. Veolia states that successful applicants will also receive regular training, in order to maintain their professional ability, as well as offering fast-track training packages to loaders wishing to become drivers.

Beth Whittaker, Chief Human Resources Officer at Veolia UK and Ireland, commented: “We hope the incentive will encourage drivers to consider working with us.

“People that I speak to in our business are passionate about what they do because our roles are different. Our teams are doing something that matters for communities and delivering a service that makes a real difference for the environment every day. We can offer part time positions if wanted and a really good lifestyle – no overnights, no long-haul or overseas, so ideal for family time.”

Pascal Hauret, Managing Director of Veolia UK, said: "The driver shortage in the UK is already having an impact on our residential collection operations in some areas and these services are vital to the safety and wellbeing of communities.

“We need to build a solid employment pipeline to meet demand and at Veolia we have already been taking steps to meet that challenge. We can offer stability and development in a long term career and I would urge anyone with an interest in building their future to consider working with us."