SATCoL Take Back fashion campaign partners with major retailers
Salvation Army’s Trading Company has grown its pre-loved item donation scheme through in-store and online clothing banks.
The Salvation Army’s Trading Company, SATCoL, has introduced a new Take Back scheme fashion campaign, partnering with UK retailers and brands to encourage customers to recycle their unwanted clothing.
Collaborating with stores like John Lewis, Tesco, Cotton Traders, Oh Polly, We Are We Wear, Pretty Lavish and Dancing Leopard, the campaign aims to reduce waste, extend the life of garments, and promote sustainable fashion.
The campaign looks have been styled by stylist Karl Willett, who is known for dressing stars like Paloma Faith, Fermaine Jackson, and Geri Halliwell. The collection Willett curated incorporates the Salvation Army’s colours - red, white and black - and promotes the charity’s message of hope.
Commenting on the scheme, Karl Willett said: “Styling looks with second-hand clothing is a fun and creative way to express your personal style. It’s important to embrace sustainability because not only does it reduce environmental waste, but it also encourages individual style and is affordable. The Take Back Scheme is a way to make a positive difference.”
To make donating easier, SATCoL has introduced multiple ways to take back items, including in-store offerings and online clothing banks. Customers can bring their pre-loved items to drop-off points or fashion tills in partner stores who are offering various rewards and incentives for those who donate.
The Take Back scheme also provides a postal donation option, allowing customers to sent items directly to the Salvation Army. All profits from the resale of donated items will go to the Salvation Army.
Each year, SATCoL diverts over 250 million items, including more than 65,000 tonnes of textiles.
In September, SATCoL was recognised for their business-to-business (B2B) service at the Marie Claire Sustainability Awards 2024, for their new Fibersort technology which enables accurate sorting and grading of non-wearable clothing and textiles.
