Recycled plastic products celebrated at EPRO awards

A toothbrush and bottle made from 100 per cent recycled plastic have taken home the Best Recycled Plastic Product Innovation and Sustainability Awards run by the European Association of Plastics Recycling and Recovery Organisations (EPRO).

The awards are handed out every two years by EPRO – an organisation made of members from 18 European countries, plus Canada and South Africa, working to meet and exceed the requirements set by the EU and national packaging directives – and recognise the very best in innovation and sustainability in recycled plastic products. Previous winners include Spanish company Roofeco Systems, which brought home the trophy in 2017 for its sustainable roof tiles.

Recycled plastic products celebrated at EPRO awards
Best Recycled Plastic Product Innovation and Sustainability Awards winners at the IdentiPlast gala dinner.
After 47 entries from 11 countries were cut down to five nominees in both the sustainability and innovation categories, the winners were announced at a gala dinner at the IdentiPlast conference on 7 March 2019 and were presented with trophies made from recycled plastic yoghurt pots by PlasticsEurope President, Javier Constante from DOW Europe.

Orkla Home and Personal Care took home the award for sustainability with its Jordan Green Clean Toothbrush, which is made from 100 per cent recycled plastics. The brush part itself is made from plant-based material, while the packaging is made of recycled cardboard.

Daniel Bondeson, Senior Product Developer at Orkla Home and Personal Care, commented: “We are delighted to have won this important award, especially given the tough competition. We hope this award will inspire designers, manufacturers and other key players to continue the journey for more circular thinking when developing products still answering to trends and quality. We also hope that the recognition of this product will highlight the need for better infrastructure and sorting of recyclates. Orkla are dedicated to decoupling our plastic feedstock from fossil source to either recycled or bio-based alternatives.”

Alpla Werke Alwin Lehner GmbH & Co KG won the innovation category with its plastic bottle design ‘The Simple One’. The design removes the need for a removable cap and is 60 per cent lighter than a conventional HDPE bottle, while being 100 per cent recyclable. It is suitable for both refill and single use.

The Head of Recycling Technology at Alpla, Michael Heyde, commented on receiving the award: ”With the reduction of material and careful selection of recyclable material, The Simple One underlines Alpla’s efforts for an environmentally conscious use of resources. We are very proud of this innovation award. It proves that we are on the right path and encourages us for future developments.”

”Both winning products are very innovative and great ambassadors for plastic recycling,” said EPRO Secretary General, Peter Sundt. “We wish the winners and all the other 47 participants good luck with their products and further efforts towards a circular economy. We need such frontrunners that can lead the way.”

Stuart Foster, CEO of RECOUP (UK EPRO members), added: “We continue to work hard to educate both businesses and consumers on the benefits of recycling plastics, and to use and specify recycled plastics in products. Only through increasing demand for recycled content can we all hope to deliver on the promise of better plastic resource efficiency, more circular value chains, and more plastic recycling.”

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