Recycle Week 2020 to celebrate the nation’s commitment to recycling in lockdown
The theme for the 17th annual Recycle Week (21-27 September 2020) will thank the UK for continuing to recycle despite the challenges presented by the global Covid-19 pandemic, Recycle Now announced yesterday (2 July), under the banner ‘Together - We Recycle’.
Several major donors have already signed up to support the event, with Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory and Danone funding activities during the week to inspire citizens to recycle correctly and more frequently. Other donors will be announced as they come on board.
A new Recycle Week resource pack has been created for businesses, local authorities and other organisations, detailing the campaign theme, early creative concepts, why you should get involved and how you can get involved during the campaign. It can be downloaded from the WRAP website.
This year, organisations can get involved with the campaign by using #RecycleWeek on social media, using the Recycle Now swoosh alongside their own logo, posting content using the Recycle Week ‘Together - We Recycle’ theme, embedding Recycle Now’s Recycling Locator onto their website, lighting up iconic public buildings to show support, or signing up to the Recycle Week 2020 E-newsletter.
Craig Stephens, Recycle Now Campaign Manager, said: “People are recycling more than ever, and our nation’s commitment to recycling has continued even during the most challenging of years. Some local authorities are already claiming increases in tonnages during lockdown – with our increased reliance on online deliveries generating an increase in cardboard, for example. Our recycling and waste key workers have heroically carried on collecting while the world slowed down around them.
”We want Recycle Week 2020 to recognise the sacrifices that key workers and citizens have made to keep recycling going and create positive change in the world around us. We’re thrilled that we can count on the support of several major partners to help us do this, and we’re working hard to get more on board.
“Every year our partners up their game when it comes to creative ideas to help put recycling under the spotlight – last year we even turned the London Eye green! We hope that this year will be no different, and we can’t wait to see the nation celebrate their commitment to recycling and protecting the planet like never before.”
Recycle Week 2019 focused on the theme ‘Recycling – it’s in our hands’, drawing inspiration from the wave of environmental activism led by Greta Thunberg earlier in the year. The campaign featured an inspiring collaboration with LADbible, and on digital channels alone reached 16 million people, with 91 per cent of people who saw the campaign saying they recycled more than in the previous year.
In 2018, the campaign was sponsored by several big names, including Coca Cola, which launched its #CokeDunk initiative to encourage the recycling of its bottles through social media and TV interactions. Building on the surge of public support for recycling after the release of the BBC’s Blue Planet II in 2017, Recycle Week 2018 used the theme ‘Recycling. We Do. Because it matters’.
For more information about the campaign, you can visit Recycle Now’s website.