Recyclable kegs to feature at Great British Beer Festival
The Great British Beer Festival, set to take place at London’s Olympia exhibition centre from 6-10 August, will be supplied with KeyKeg’s recyclable plastic kegs.
KeyKeg, which is owned by Dutch company Lightweight Containers, will provide a specially designed compressor to crush the kegs before they are taken away to be recycled.
The recyclable KeyKegs will be used at the Pioneer Pavilion in Olympia’s National Hall, featuring craft kegged beers from brewers Tiny Rebel, Siren Craft, Wild Beer and Magic Rock.
The KeyKegs will be recycled through the OneCircle initiative – set up by Lightweight Containers – and processed to make new kegs. Although each KeyKeg is currently made from 30 per cent recycled material, the company’s ambition is to create a fully circular product.
Although kegs are commonly made from stainless steel or aluminium, KeyKeg provides a lightweight plastic alternative, reducing transport costs whilst extending the beer’s shelf life through its unique Bag-in-Ball technology.
Commenting on KeyKeg’s role at the festival, Annemieke Hartman, Board Director at KeyKeg, said: “There has been a great deal of discussion about the need for more sustainable packaging in the brewing industry, so we have proactively created a collection community for our kegs so that they can be recycled and the material reused in new kegs – this is an industry first.”
Catherine Tonry, Great British Beer Festival Organiser, added: “Introducing live keg beer is a real festival first, and we’re really pleased to be able to work with KeyKeg to deliver this festival offering in an environmentally friendly way.
“Usually cask beer is a greener option because they tend to be reusable, however, the unique features of KeyKeg design allows us to deliver high-quality beers in a responsible and sustainable way.”
The Great British Beer Festival is aiming to make this year’s festival its most environmentally friendly event to date, and its partnership with KeyKeg is set to play a significant role in this endeavour.
As well as its use of recyclable kegs, the festival has also partnered with beer mat printers Thirsty’s, which produces 100 per cent recyclable beer mats, made from wood pulp board and vegetable-based inks.
You can find out more about the Great British Beer Festival on the festival’s website.