Protecting and increasing recycling rates through communication
Never ones to rest on our laurels here at MetalMatters, we decided to survey LARAC18 attendees to learn more about the challenges local authorities are facing when it comes to communications.
Unsurprisingly, the majority of local authorities surveyed reported cutbacks in funding and a lack of staff to carry out communications activities in recent years. However, many stated that for a campaign to be successful it must use clear, concise and consistent messaging. One local authority mentioned that they had successfully prevented a reduction in their communications budget by demonstrating to councillors the important link between communications and recycling rates.
It is clear that austerity cuts make it difficult for many councils to effectively communicate to householders. If recycling rates are to be protected, there is a need for external support so that messages continue to be delivered. Alupro is well-placed to provide this support and will continue to offer its MetalMatters campaign to local authorities whilst also looking at new ways to provide support to councils in this challenging landscape.
Metal packaging can be recycled forever, but we can’t underestimate the importance of effective communications in making that a reality.
You can find out more about MetalMatters on the campaign website.