Nestlé launches snack bars wrapped in ‘world first’ recyclable paper
Nestlé’s ‘YES!’ range of snack bars are set to be wrapped in an innovative recyclable paper packaging in what the company believes to be a breakthrough in its mission to make all packaging recyclable or reusable by 2025.
Experts at the food and drink multinational’s research and development (R&D) centre in York have spent 10 months developing the new coated paper packaging, which uses a high speed ‘flow wrap cold seal’ packaging line, previously only suitable for plastic films and laminates. The wrapper has been tested extensively to ensure that the quality of the snack bars is maintained during production, transport and storage.
The paper itself comes from sustainable sources, certified by the Forest Stewardship Council (FSC) or The Programme for the Endorsement of Forest Certification.
Jas Scott de Martinville, Global Confectionery R&D lead for Nestlé, said: “This launch is the result of a lot of hard work at speed with our R&D teams delivering a recyclable paper solution for our YES! bars in less than 10 months.
“It is an incredible achievement and one that we are all very proud of.”
As a founding member of the UK Plastics Pact, Nestlé has sought to demonstrate its commitment to eliminating plastic waste, establishing the Nestlé Institute of Packaging Sciences in 2018 to help develop sustainable packaging alternatives.
Stefano Agostini, CEO for Nestlé in the UK and Ireland, said: “YES! represents exactly what more and more people are demanding from manufacturers like Nestlé now and for the future.
“Last year we introduced YES! as an entirely new brand using wholesome ingredients and offering a healthier snacking option of tasty fruit and nut bars.
“Now we’ve turned our attention to the wrapper so that the packaging is sustainable and easy to recycle. It’s an important step as we work to make all of our packaging recyclable or reusable by 2025.”
ITV has reported that Michael Carroll, senior packaging specialist and lead on innovation and sustainability for Nestlé, said that the packaging is ‘degradable’, and will break down in a marine environment within six months.
We spoke to Nestlé about what they mean by this, and were told by a spokesperson that: “The degradability of the product is not the aim of the innovation or the point of the announcement.
“These are designed to be recycled and disposed of responsibly. We would certainly not call them biodegradable and do not want any to end up as litter in the environment.”
The new wrappers have the words ‘PAPER Widely Recyclable’ on the back of the pack to encourage consumers to recycle them along with their normal household paper recycling.
You can find out more about the new snack bar packaging on the Nestlé website.