MetalMatters in South Northamptonshire recycling campaign

A new MetalMatters recycling campaign has been launched in South Northamptonshire to urge residents to recycle more of their metal packaging.

MetalMatters in South Northamptonshire recycling campaignSouth Northamptonshire Council (SNC) and the Aluminium Packaging Recycling Organisation (Alupro), representing the metal packaging industry, recyclers and fillers, have teamed up to launch the campaign next month.

‘MetalMatters’ will attempt to demonstrate the importance of recycling more of the 45 million metal packaging items used in South Northamptonshire every year, increase the amount collected from households, and reduce the costs of dealing with household waste.

The campaign in South Northamptonshire will deliver leaflets to each of the 38,000 households in the area, highlighting the importance of metal packaging recycling while clarifying what can and cannot be recycled (aerosol cans, drink and food cans, aluminium trays and wrapping foil) in their blue wheelie bin. A series of roadshows will also take place in Brackley and Towcester at the end of May.

Councillor Dermot Bambridge, SNC’s portfolio holder for environmental services, said: “Over a year, the average household uses approximately 600 food tins, 380 drink cans, 27 aerosols and 182 foil trays. Every metal can that is recycled saves enough energy to power a television for four hours.

“By recycling all the metal packaging used in South Northamptonshire each year would save around 1,220 tonnes of carbon dioxide, the equivalent to taking over 260 cars off local streets for a year and helping the environment.”

Rick Hindley, Executive Director of Alupro, added: “The ‘MetalMatters’ programme has delivered significant increases in the volumes of metal packaging collected for recycling in other parts of the UK, so we’re aiming to repeat – and hopefully better this – in South Northants.”

South Northamptonshire is but the latest out of more than 75 local authorities to partner with MetalMatters since the programme was launched five years ago, reaching over 4.5 million households across the UK.

Most recently, Leeds City Council teamed up with Marks & Spencer, the first large retailer to do so, to launch a MetalMatters campaign in March, while in October 2016 Warwick District Council registered a 28 per cent rise in metal packaging being collected at the kerbside during the six months after the council signed up to the campaign.

For more information about the campaign, visit the MetalMatters website.

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