Lucozade aims for 100 per cent sustainable plastic bottles by 2030
Lucozade Ribena Suntory (LRS) has announced plans for all of its plastic drinks bottles to be 100 per cent sustainable by 2030.
The drinks company, which makes Lucozade Energy, Lucozade Sport and Ribena, will endeavour to use plastic that has been previously used or bio-sourced in order to reach the sustainability target.
LRS will initially aim to use 50 per cent sustainable plastic packaging by 2025, and will be investing in innovative technologies, such as enzymatic recycling and Japanese Flake to Preform processing, to find new ways to move away from virgin plastic.
Peter Harding, CEO of Suntory Beverage and Food Europe, said: “It is our founding promise to coexist with people and nature. Plastic waste is not acceptable – and we are investing to find new and innovative solutions to address this global issue.
“Our priorities are limiting our impact on natural resources, eliminating waste, and reducing our carbon footprint. The changes and innovations we are making are massive – they are set to remove thousands of tonnes of new plastic made from fossil fuel from our manufacturing operations every year.
“This will also contribute to a significant reduction in CO2 emissions since sustainable plastic has a lower carbon footprint than making new plastic.”
Carol Robert, COO of Lucozade Ribena Suntory, said: “I am so pleased to reveal such an ambitious goal of 100 per cent sustainable plastic. Lucozade Ribena Suntory has had a fantastic year in terms of the sustainability partnerships and initiatives it has been able to announce in 2019, so this feels like a logical, if ambitious, next step.”
LRS has made considerable efforts to reduce its impact on the environment, committing to eliminating all unnecessary single-use packaging by 2025 as a member of the UK Plastics Pact.
In August 2018, Lucozade Sport announced that it would be trialling a range of edible seaweed packaging, called Ooho, at a series of running events. Last month, LRS announced a government grant secured by Ooho manufacturer Notpla to allow the company to roll out the edible packaging – which will naturally biodegrade in four to six weeks – at mass participation events.
The company has also recently announced a bottle redesign across its core drinks, reducing the plastic sleeves and increasing the transparency to ensure that each bottle has the maximum chance of being recycled back into plastic bottles.
Ribena, which is owned by LRS, has been using 100 per cent recycled plastic since 2007, and last year developed a lightweight packaging design to reduce the amount of plastic used in its bottles.
Robert added: “As one of the UK’s leading soft drinks manufacturers, we have the responsibility and opportunity to ensure future generations inherit and enjoy a healthy planet. For us, this means creating great tasting drinks that people can feel good about, so we’re working every day to deliver commitments across our entire value chain to make this a reality.”