Kraft Heinz announces aims for sustainable packaging by 2025
The Kraft Heinz Company has announced an aim to ensure that 100 per cent of its packaging is recyclable, reusable or compostable by 2025 as it seeks to reduce its natural resource usage and overall environmental footprint.
The well-known food retailer, which currently enjoys an annual turnover of $26.2 billion (£20.25 billion) and employs 39,000 people around the world, made the announcement last week (31 July), building on its 2017 corporate social responsibility report, ‘Growing a better world’.
In order to achieve its stated packaging aims, the company will ‘aggressively pursue technical alternatives’ and collaborate externally with packaging experts and organisations to explore technical, end-of-life and infrastructure solutions for its packaging.
Kraft Heinz has also announced that it will work towards increasing the usage of recycled content in its packaging and decreasing the overall volume of packaging used. Kraft Heinz has already exceeded its commitment to reduce the total weight of its global packaging by 50,000 tonnes.
The company is also working to make its recyclable Heinz Tomato Ketchup PET plastic bottle, one of its most recognisable products, fully circular by 2022, by using recycled material that can be made back into food-grade packaging.
Commenting on the announcement, Bernardo Hees, CEO at Kraft Heinz, said: “Our collective industry has a massive challenge ahead of us with respect to packaging recyclability, end-of-life recovery and single-use plastics. Even though we don’t yet have all the answers, we owe it to current and future generations who call this planet ‘home’ to find better packaging solutions and actively progress efforts to improve recycling rates. That’s why Kraft Heinz is placing heightened focus on this important environmental issue.”