Evian to pilot recycled home water dispenser
Mineral water brand Evian is set to launch a new in-home water dispenser that it says will result in a significant reduction in plastic packaging.
Set to be launched in May 2019, the Evian (re)new is a collapsible five-litre ‘bubble’ made of a thin, light skin made from 100 per cent recycled plastic that holds Evian’s natural mineral water. The skin contracts as the water is consumed, taking on a new shape after each use.strategy to become completely circular by 2025 and carbon neutral by 2020 – Evian estimates the ‘bubble’ will reduce the carbon footprint of its packaging by 15 per cent, though this figure does not yet include transport and logistics.
In 2018, Evian announced it would be making all of its plastic bottles from 100 per cent recycled plastic by 2025, while it also launched a refillable glass bottle earlier this year in its bid to reduce plastic use.
Commenting on the innovation, Patricia Oliva, Evian Global Brand Vice President, said: “At Evian we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business. And this is why we’re challenging ourselves to reinvent new ways to provide Evian natural mineral water to consumers. This unique bubble design represents a breakthrough in design thinking which brings the purity of Evian natural mineral water from the source to the home in a more circular way.”
Virgil Abloh, Evian Creative Advisor for Sustainable Innovation Design, has endorsed the project: “I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see Evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink Evian water at home.”
Pilot to begin in May
The Evian (re)new will be connected to an app which will allow consumers to order refills of Evian mineral water at the touch of a button. The app is able to track how much water is consumed and lets the user know when it is time to order a refill. New ‘bubbles’ can be ordered either by pushing the button at the base of the unit and completing the order from a smartphone, ordering directly from the Evian (re)new app or through selected e-commerce platforms, with two five-litre ‘bubbles’ delivered at a time.
Once the ‘bubble’ is empty, either the e-commerce platform from where it was purchased comes to pick it up directly from the house to be recycled into new bottles or it can be placed in the kerbside recycling bin.
Evian will be launching its new collapsible ‘bubble’ as part of an initial pilot in Paris and London in May this year with 200 selected consumers who will help Evian to test, learn and refine the product ahead of a wider future launch.
Commenting on the pilot phase, Oliva added: “We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune Evian (re)new with a view to bringing a scalable and circular solution to market.”
Global efforts to reduce plastic waste
Evian’s latest innovation and circular ambitions are part of increasing efforts from companies on an international level to reduce plastic waste and pollution. In October last year, more than 290 global organisations – representing 20 per cent of all the plastic packaging produced globally – signed up to the New Plastics Economy Global Commitment.
Led by the Ellen MacArthur Foundation, the commitment aims to eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models, ensure 100 per cent of plastic packaging can be reused, recycled or composted by 2025, and significantly increase the amount of plastics recycled into new products.
Meanwhile, the Alliance to End Plastic Waste was launched in January 2019, which sees more than 25 international businesses commit to investing $1 billion (£778 million) over the next five years in recycling infrastructure, research and waste clean-up in order to address the world’s plastic problem.