Erdwich redesigns website for enhanced user experience

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German recycling equipment company Erdwich Zerkleinerungs-Systeme GmbH has relaunched its website with a new modern design and enhanced user experience.

The new website features streamlined navigation and a fully responsive interface for smartphones and tablets. The revamped homepage not only allows direct and easy access to information on all of Erdwich’s principal activities, including product and service overviews, but also information on trade fair participation and news from the shredding and recycling industry.

Erdwich's redesigned homepage.
Erdwich's redesigned website allows for easy user interaction on any platform.
In addition, the use of new expressive images and visualizations give the user a detailed insight into Erdwich's product portfolio, which includes crushers and shredders, and an idea of the wide range of its products’ applications.

Those interested can also find out about the core competencies and goals of Erdwich as well as the 30-year history of the internationally-active family business.

“In addition to a modern design, the focus of the redesign was above all on adapting the user interface and navigation to the needs and wishes of our customers and interested parties,” explains Harald Erdwich, Managing Director of the Bavarian company. “Our objective was to do justice to the variety and complexity of our machines and systems on our website.”

A spokesperson for Erdwich added: “In the run-up to the homepage redesign, we have involved ourselves intensively with the user behaviour on our website and with the general and special surfing behaviour of our customers. We found out that smart devices were often used for information on the go, but complex product or project enquiries were primarily made via a PC. The revised design in combination with the responsive technology now offers our customers an optimal service, independent of device and access method.

“The further development and relaunch of our homepage is only one component of the future strategy. We are a part of the recycling industry and see it as our task to anticipate current trends and developments and to actively contribute to their implementation”.

You can find out more about Erdwich on the company’s website.