Ellen MacArthur introduces new Sustainable Fashion Award

UK charity The Ellen MacArthur Foundation has partnered with non-profit organisation Camera Nazionale della Moda Italiana (CNMI), to launch the CNMI Sustainable Fashion Awards.

Photo by Ksenia ChernayaWith the aim of promoting circular design for fashion, the Awards will acknowledge those in the industry who are ‘setting ambitious targets and taking concrete action towards change, with a strong focus on sustainable and circular innovation’.

The CNMI Sustainable Fashion Awards will take place at Teatro alla Scala of Milan, on the 25th September. Dame Ellen MacArthur, co-founder of the foundation, will chair the jury for the Awards, which will be divided into twelve categories.

As chair of the jury,  Dame Ellen will present the Circular Economy Award, introduced this year to celebrate ‘outstanding’ circular design and innovation. The foundation has revealed its goal for the winners to bring its vision of a ‘redefined future for fashion’ to the public eye.

Dame Ellen MacArthur, Founder and Chair of Trustees, Ellen MacArthur Foundation said: “We are thrilled to be working with CNMI at The Sustainable Fashion Awards. This exciting, global event will highlight the outstanding contributions and formidable efforts of creatives from across the industry.

“The dedicated ‘Circular Economy Award’ celebrates leading examples of innovation and circular design that can help to redefine the future of fashion, by building an industry that eliminates waste and pollution, circulates products and materials, and regenerates nature.

“With CNMI’s network based at the centre of luxury Italian fashion and their work aiming at the highest standards of industrial, environmental, and social sustainability, we have forged a partnership from which the Foundation can bring its vision of a circular fashion industry into the mainstream.

“Together, CNMI and the Ellen MacArthur Foundation will salute and award those who are taking circular design directly to the heart of an industry that can help tackle the root causes of global challenges like climate change, biodiversity loss, and pollution.”

Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana (The National Chamber of Italian Fashion), added:

“The collaboration with the Ellen MacArthur Foundation is an important step for the CNMI and its Roadmap on Sustainability, which has marked the past ten years of the Association’s mission. We are delighted to collaborate with the Ellen MacArthur Foundation, which is the world leader in the transition to that circular economy which we all hope for.

“The CNMI fully embraces the Foundation’s vision of a circular economy for fashion, putting it at the base of its strategy and involving all the players in the creative productive and distributive system of the fashion industry. An innovative vision for a better future for the planet and for people can only have fashion engaged in full for its achievement.”