CIWM premiers multi-platform digital campaign to inspire ‘A World Beyond Waste’

The Chartered Institution of Wastes Management (CIWM) has partnered with Content With Purpose (CWP) to produce a multi-platform digital campaign to inspire ‘A World Beyond Waste’.

CIWM World Beyond WasteThe campaign shines a spotlight on the pivotal role of the waste and resources management sector in advancing circularity and protecting the world’s environment and resources for future generations.

CIWM presented a preview of the series, titled ‘Leading the Way to a World Beyond Waste’, at the RWM Exhibition on 13 September, ahead of its official launch on 19 September.

In the midst of a Decade of Action to accelerate sustainable solutions to the world’s biggest challenges, CIWM promises that the campaign will explore progress in innovation, technology, skills, policy and collaboration towards a zero-waste society, whilst raising awareness of the urgency needed for this transition.

The suite of future-focused content, including interviews, podcasts, short films and a documentary, highlights inspiring organisations and individuals who are seizing the moment to advance sustainable consumption, cut emissions, minimise waste, transform reuse and recycling, and support the rebalancing of resources.

Sarah Poulter, CEO of CIWM, said: “Our members have been instrumental in advancing the way the UK manages its resources and continue to strive towards our goal of creating lasting change.

“We’re hugely excited to launch this digital series that celebrates those ‘Leading the Way to a World Beyond Waste’ and we hope it serves as a catalyst for further progress and the continued evolution of our sector.”

The series features waste industry experts

The series features industry experts including Dan Cooke, President of CIWM; Dr Adam Read, Past President of CIWM; Iain Gulland, CEO of Zero Waste Scotland; Dr Andy Rees OBE, Head of Waste Strategy, Welsh Government; Sam Horne, Chair of NAWDO; and Cathy Cook, Chair of LARAC, among others. Mark Shayler, author, environmental expert and innovation lead, will lead discussions in a six-part podcast series that takes a deep dive into key topics affecting the industry.

Max Smith, Founder and Managing Director of CWP, said: “This is a sector on the cusp of change as it aspires to a world beyond waste. The transformation will take immense effort but there’s a wealth of determination and cutting-edge innovation across the industry.

“It’s been an incredible journey for us to meet those who are leading the way and we are excited to share their knowledge and inspire others.”

Organisations featured in the series include Augean, Blue Phoenix Group, CRJ Services, CWM Environmental, Greater Manchester Combined Authority, Services, Recycleyelogy and Circular Fuels Ltd, Norse Group and Rochford Norse, Nuclear Waste Services, Recycleye, Sherbourne Recycling and Machinex, Smart Environmental Support Services, SUEZ recycling and recovery UK, GAP Group North East, West Sussex County Council, and Xworks Tech.

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