Resource Use

City of London clamps down on chewing gum litter

The City of London Corporation (CLC), responsible for oversight of London’s financial centre, is today (23 September) launching its annual campaign to reduce chewing gum litter within the area (commonly referred to as the Square Mile).

The CLC has once again partnered with the Chewing Gum Action Group (CGAG) to encourage its 400,000 commuters and 9,000 residents to dispose of chewing gum in waste bins, under the slogan ‘Bin it your way’.

This year’s campaign will include ‘professionally choreographed’ street dance moves and a range of ‘dynamic, brightly coloured adverts’, which will appear across the local area to encourage gum chewers to responsibly dispose of gum litter. Alongside this, the CLC is warning that those found littering could face an on-the-spot fine of up to £80.

Raising awareness of the ‘sticky situation’

CLC rolls out anti gum litter campaignWendy Mead, Chairman of the CLC’s Environment Committee (pictured, right), said: We want to keep the world’s leading international financial centre looking as attractive as possible because a first class city needs first class streets.

“Chewing gum litter is a real nuisance that is costly and difficult to remove. We want our residents and workers to be proud of their environment which is why we’ve partnered with the Chewing Gum Action Group to raise awareness of this rather sticky situation.”

CGAC Campaign Co-ordinator Kristian Bentham, added: “Year on year we have seen the chewing gum action campaign deliver some great results. We are delighted to be working with the City Corporation this year to help them create cleaner, more attractive place to live and work.”

‘Bin it your way’ rolls out nationally

The national campaign, now in its ninth year, works with industry, council and local business improvement districts (BIDs) to develop initiatives to reduce the litter produced from improperly discarded chewing gum.

Last year’s campaign had a positive impact on reducing chewing gum litter, with the CGAC identifying that gum litter fell by an average of 47 per cent in the 16 participating areas in 2013.

According to the CGAC, there are 11 other organisations involved in this year’s campaign. They are:

  • Alloa Town Centre BID
  • The Highland Council
  • Basingstoke and Deane Borough Council
  • Mansfield BID
  • Craigavon Borough Council
  • Hull City Council
  • Blaenau Gwent County Borough Council
  • Rochford District Council
  • Liverpool BID Company
  • Ealing Broadway BID
  • Coventry University

Commenting on the launch of the 2014 campaign, Resources Minister Dan Rogerson said: “Discarded chewing gum is a blight on our streets and can cost individual local authorities as much as £200,000 a year to clean up. Previous CGAG campaigns have been successful, so I look forward to seeing the results of this year’s efforts.”

Phil Barton, Chief Executive at Keep Britain Tidy which is a partner in CGAG, also commented, saying: "As a group we are committed to tackling the issue of gum litter to help create cleaner, more attractive places to live and work. Since the campaign first began in 2006 we have made a huge impact on reducing gum litter in participating regions and we are confident that 2014’s campaign will build on this success.”

The Chewing Gum Action Group is chaired by the Department for Envrionment, Food & Rural Affairs (Defra) and brings together representatives from the chewing gum industry; Keep Britain Tidy; the Local Government Association (LGA); the Chartered Institution of Wastes Management; the Scottish Government, the Welsh Government; and others.

Read about the City of London Corporation’s campaign or learn more about the Chewing Gum Action Group.

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