Cambridge launches new food waste campaign

Cambridge City Council and sustainability network Cambridge Sustainable Food have kicked off their latest Love Food Hate Waste campaign by filling a punt with a quarter of a tonne of food – the amount an average family throws away in a year, according to the Waste & Resources Action Programme (WRAP) – and sailing it down the River Cam.

Cambridge highlights food waste arisings

The stunt, which took place on Friday (22 May) and involved volunteers from local punting company Scudamores, aims to increase awareness of the amount of food waste every year, which is estimated to cost the average household £470 a year (rising to £700 for a family with children) – or around £60 a month. It is thought that if the amount of food wasted was eaten instead of lost, the carbon saving would be equivalent to taking one in four cars off the road.

Bev Sedley, representing Cambridge Sustainable Food, said: “There are two main reasons why we throw away good food: we cook or prepare too much, or we don’t use it in time. By running the Love Food Hate Waste campaign we want to help people in Cambridge tackle these problems head-on, by giving practical advice which will help them save waste and save money.”

Peter Roberts, Executive Councillor for Environment, Waste and Public Health at Cambridge Council, added: “Cambridge residents are generally good at reducing their waste, so I really hope they ‘get on board’ with the message we’re highlighting with the punt of food. There are lots of simple things we can all do, like planning meals and writing a shopping list, which all add up and make a big difference.”

Part of the new Love Food Hate Waste campaign will involve a WWII Rationing Challenge in June where people will sign up to ‘make do’ on wartime rations – helping them to rethink how they use food, cut waste and use up leftovers.

Cambridge City Council will also be giving away kitchen caddies at events to help people to recycle the peelings and bones that can’t be eaten.

Find out more about Cambridge’s Love Food Hate Waste campaign.

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