Business in Brief - 12/01/2021

APEAL appoints Viliam Gašpar as president

The Association of European Producers of Steel for Packaging (APEAL) has appointed Viliam Gašpar, Director of Customer Technical Service at U.S. Steel Košice, as the association’s new President.

Gašpar was elected unanimously by the Board and General Assembly of APEAL and succeeds Tony Waite of Tata Steel Europe. His role of President has been in effect since 1 January and is expected to last two years, as APEAL rotate the presidency biennially.

Gašpar has over 25 years of experience in Research & Development, Customer Technical Service and Product Innovation at U. S. Steel.

He also holds an MBA from the University of Pittsburgh, alongside a PhD and a Master’s Degree in Metallurgy of Metals from the Technical University of Košice.

Commenting on his nomination Mr Gašpar said: “Under Tony Waite’s strong leadership, APEAL extended its membership to unite all five producers of steel for packaging in Europe.”

“At the same time the association was able to grow understanding of the value of multiple recycling for true circularity, contributing actively to secondary Circular Economy Package legislation regarding the reporting and calculation of real recycling rates. All this while reaching the record recycling rate of 82.5 per cent in Europe, three years ahead of schedule!”

“This constitutes a clear message to all stakeholders that steel for packaging is a tried, tested and sustainable solution ideally suited to a 21st century circular economy.”

“I now look forward to building on the achievements of Tony and the APEAL team.”

Valpak campaign aims to increase battery recycling

Environmental compliance scheme Valpak has launched a consumer campaign called #PowerToDoMore, which is intended to improve the public awareness of and drive participation in recycling used batteries.

The campaign has seen Valpak expand its zero-carbon battery collection service and support a local mental health charity, Springfield MIND, with a donation of £5 for every battery collection box ordered. The initiative has raised £5,030 for Springfield MIND and resulted in 1,006 new battery collection points at business sites to date.

Valpak estimates that once the collection points already purchased have been filled, they will equate to 15 tonnes of batteries, or 750,000 AA batteries, to be collected for recycling.

The campaign has also developed free tools for local authorities to communicate with business customers, encouraging them to segregate their waste batteries.

Valpak’s Head of Procurement, Jon Clement, said: “In the UK, around 40,000 tonnes of portable batteries are sold each year. However, in 2018, only 8,000 tonnes were recycled.

“Without the correct treatment, waste batteries leak toxic waste and can cause dangerous fires in recycling facilities. This causes huge problems for local authorities”

“We all have the #PowerToDoMore. We decided to cover as many aspects of the supply chain as possible. Valpak staff are very active in supporting local charities and, as well as trying to drive battery recycling and cut carbon, we decided we wanted to assist those who may be struggling in these challenging times.”

Ecosurety appoints Will Ghali as new CEO

Ecosurety has announced today (12 January) that Will Ghali will take over from James Piper as Chief Executive Officer.

Having joined the UK recycling compliance scheme this month, Ghali will work with Piper until July 2021 to ensure a smooth transition.

Ghali brings extensive experience in strategy, brand, digital, e-commerce and marketing, with a career that has spanned three decades.

He has worked at director and board level across the fast-moving consumer goods (FMCG), drinks, fashion and retail sectors for brands such as Unilever, PepsiCo, Danone, ABF and Clarks.

As CEO of Ecosurety, Ghali will work closely with Ecosurety’s management team to ensure the company’s members are provided with transparent recycling evidence.

With the UK’s Extended Producer Responsibility (EPR) reform underway, Will Ghali will support Ecosurety’s members in making sure their views are heard ahead of legislative changes, which are set to come into effect in 2023.

James Piper, former CEO at Ecosurety said: “It is with great pleasure that we welcome Will Ghali to Ecosurety. Will’s extensive director-level experience for both FMCG and smaller, entrepreneurial brands made him the perfect candidate for the role.

“I’ve no doubt that he will be an asset to the company and will help Ecosurety assert its position as a leading compliance scheme committed to driving forwards positive change at this pivotal point in the UK recycling sector.”

Will Ghali, CEO of Ecosurety, commented: “I am delighted to be joining a great business and a wonderful team of highly talented people who care passionately about making an impact and enabling change for good.

“I am excited about joining the business at a time when Extended Producer Responsibility is around the corner, so I can help the team and our members to prepare for this change in the industry”.