Bristol Waste showing residents how much opportunity is being wasted in their bins using city's Balloon Fiesta
Over 150 hot air balloons will descend, and then ascend, upon Bristol’s Ashton Court estate during the world-renowned four-day festival, which this year runs from 11-14 August.
This year the Bristol Waste Company, which manages waste and recycling collections for the city of 430,000 people, hopes to use the Balloon Fiesta to illustrate the amount of resources being wasted by households across the city.
To show Bristol residents how recycling, reducing litter and trying to cut down on waste could help the city, a series of videos created by the Bristol-based studio Real World Visuals projects waste and litter collected onto the Ashton Court fields, where residents from Bristol and beyond will gather to watch a number of mass lift-offs this weekend. In these videos it's waste, not balloons, that dominates the Bristol skyline.
The first shows how one of the balloons that will be seen floating across the Bristol sky this weekend is dwarfed by the amount of litter generated annually – 350,000 tonnes.
Another video illustrates how much of each recyclable waste material gets recycled and, vitally, not recycled, using the size of the park to show just how much revenue the city is missing out on through materials not being recycled. Bristol’s recycling rate is currently 46.5 per cent and the films illustrate the ‘wasted opportunity of recycling’.
While recycled material can be sold, reprocessed and reused, bringing value to the city in a number of ways, those same materials being put in a bin only bring a cost to the council.
Tracey Morgan, Managing Director of Bristol Waste said: “The recycling rate at the Balloon Fiesta last year was a very impressive 86 per cent. We’re committed to working with all Bristol citizens to drive up household recycling rates for the rest of the year too.
“We believe waste is a shared responsibility and we’ll play our part but we do need the whole city to join in – on both recycling and tackling litter reduction in the city.”
Councillor Marg Hickman, Cabinet Member for Neighbourhoods, added: “As the balloons fill our skies over the next few days, people will be able to visualise the vast amounts of resources that we are wasting every week. This is a good opportunity for us to all take note and remember that recycling is one of the simplest ways to help combat climate change.”
The Bristol Waste Company, which was created in 2015 when Bristol City Council decided to bring waste collections and street cleaning in-house to ‘realise future ambitions for waste management in the city, collects 140,000 tonnes of waste through over 17 million collections a year. It is the title sponsor of the Balloon Fiesta
More information about waste and recycling in Bristol can be found on the Bristol Waste Company website.