Resource Use

Waste Less, Live More week starts on Monday

Keep Britain Tidy’s annual Waste Less, Live More week will begin on Monday (22 September) promoting ways in which members of the public can reduce their waste arisings.

Waste Less, Live MoreThis year’s theme is ‘Be Resourceful’ and is focusing on ‘finding new, creative and inventive ways to live better within our means’. It is a week-long challenge to encourage people to try borrowing rather than buying new products, and to fix rather than replace items.

Thousands of people have already registered for the environmental charity and anti-litter campaigning body’s annual event, which will be taking place from 22 to 28 September. 

“A 21st Century interpretation of ‘make do and mend’”

This year’s event is being supported supported by TV presenter and Keep Britain Tidy ambassador Kirstie Allsop, who said: “The Be Resourceful challenge is a 21st-Century interpretation of ‘make do and mend’ – it’s about learning new skills, meeting other people and having fun at the same time as being respectful of the stuff we buy, use and eventually throw away.

“The challenge invites everyone to do a different resourceful action each day over a week, it’s easy for anyone to participate in and is a lot of fun to do!”

“Bringing a little bit of creative thinking into everyday life”

Sugru, the self-setting rubber, which was invented in the UK to make fixing things easier, partners the event.

Inventor and CEO of sugru, Jane ni Dhulchaointigh, commented: “Being resourceful brings a little bit of creative thinking into everyday life and I love that! We designed sugru to be easy to use in the hope that it might encourage people not only to reduce waste but to feel more confident and creative about fixing and improving things too.

“The Waste Less Live More challenge is a brilliantly easy way for people to make small changes… and if enough of us do those small things, it could make a big difference.”

As part of the Waste Less, Live More campaign, Keep Britain Tidy is also calling for the main political parties to ‘be resourceful and not give up on waste’ by committing to be more resource efficient in their manifestos for 2015.

Read more about Waste Less, Live More week