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New Recycle for London campaign targets lack of bin space

Recycle for London has launched a new campaign to encourage London residents to get creative with recycling storage at home, with more than a third of Londoners saying they would recycle more if they had more bin space at home.

The new campaign, ‘One bin is rubbish - sort it out’, was launched today (6 November) and is to be run jointly by Recycle for London and Resource London, highlighting new research carried out by Censuswide showing London residents feel lack of space at home is the biggest obstacle to staying on top of their recycling.

The survey of 2,000 London residents showed that 52 per cent of respondents experienced ‘bin-digestion’ – the need to pile up recycling items around a rubbish bin because of limited space – at least once a week, while 38 per cent said they would recycle more if they had more space at home.

New Recycle for London campaign targets lack of bin space

Although some 40 per cent of Londoners are still recycling despite having no recycling bin inside their home, 33 per cent say they have ended up putting recyclable materials that they wanted to recycle in the residual waste bin instead, due to a lack of bin space.

Londoners are struggling to keep this accumulation of waste in their homes under wraps, with 31 per cent saying that they would be embarrassed for other to see how messy their bin area is, while another 32 per cent admit that the ugliest part of their home is where they keep their bin.

Antony Buchan, Head of Programme at Resource London, said: “Managing recycling at home is something we all have to do every day, so it’s not surprising that the majority of London residents regularly experience clutter and mess around the bins in their home. But today we’re launching a campaign which shows some of the simple things that we can all do to get to grips with this.

“Having a dedicated recycling bin for inside the home is a great option, but there are plenty of simple, low cost solutions or ‘bin-hacks’ that can be equally as effective. We know Londoners are a creative lot, which is why our new ‘One bin is rubbish’ campaign is encouraging people to share their favourite bin-hacks so that every household can find the recycling solution that is right for them.”

As part of the research carried out with London residents regarding their attitudes to bin space, Recycle for London and Resource London have listed some of the top bin-hacks recommended to increase recycling space at home:

  • Keep a basket under the stairs or by the front door as a holding area for papers/magazines that are waiting to be moved to an outside recycling bin;
  • Use bags for life to store bottles for recycling, and hang them on the inside of a kitchen cupboard door or in the utility cupboards out of sight;
  • Get your kids to decorate a plastic or cardboard box to store all the recycling – this will make it look nicer and encourage them to use it too;
  • Store an old bucket under the sink to put your cans, glass and plastic in after you’ve rinsed them out; and
  • Re-use cardboard wine carriers to store glass bottles neatly for recycling.

The ‘One bin is rubbish’ campaign will run until mid-March 2018 and you can find more information on the campaign website.

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