Adidas launch recycled ocean plastic football kits
Adidas has launched a range of football kits made from ocean plastic for sporting giants Real Madrid and Bayern Munich, as part of its partnership with marine conservation group Parley for the Oceans.
The new shirts themselves are made of plastic waste recovered from clean-up operations in the Maldives, while the club crests and shirt sponsor logos are printed with water-based eco-friendly prints.
The aesthetically simple all-red Bayern Munich and all-white Real Madrid strips will see ‘For the oceans’ printed on the back of the neck, and the Parley and Adidas logos will feature on the lower left outer tag. Both kits will be completed with all-red and all-white shorts and socks, respectively.
German superpower Bayern wore the jersey on the pitch for the first and unfortunately only time in the top-of-the-table clash with Hoffenheim on Saturday, while supporters of Real Madrid will have to wait until 26 November to see their team run out in their new strip against Sporting Gijon.
Fans of the teams, or of the oceans, can, however, purchase the kits from the Adidas website or selected stores, though none of the £64.95 price will go to the charity.
“With every second breath we take coming from our oceans, it’s really important that we do what we can do safeguard them”, said Bayern and former-Liverpool midfielder Xabi Alonso.
“Wearing a kit that is made from recyclable ocean waste is something I’m very happy about as it’s a fantastic opportunity to raise awareness about the need to protect and preserve our oceans. I know this is the start of something very special.”
‘It’s no longer just about raising awareness, it’s about taking action’
Adidas has been working with Parley since April 2015, and has supported the charity in its education and communication programmes.
To coincide with World Oceans Day (8 June) this year, the two released the limited edition Adidas x Parley trainers made from recycled gill net and waste plastic collected from around the Maldives, to highlight the problem of plastic waste in the oceans.
The partnership has also developed an Ocean Plastic Program that aims to ‘end plastic pollution of the oceans’ though the three pillars of the Parley A.I.R. Strategy: Avoid, Intercept and Redesign.
“But we won’t stop there. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
Cyril Gutsch, founder of Parley for the Oceans, added: “At this point, it’s no longer just about raising awareness. It’s about taking action and implementing strategies that can end the cycle of plastic pollution for good.
“Eco innovation is an open playing field. With the release of the Ocean Plastic jerseys… we’re inviting every consumer, player, team and fan to own their impact under Parley A.I.R. and define their role within the movement.”
More information about Adidas’s partnership with Parley for the Oceans can be found on the sportswear company’s website.